October is well known for the events and festivals. A big thanks to the head of denim Mr. Nouman Danish, Rudolf Pakistan for representing Rudolf {Pakistan in the exhibition “HUB 1922”, held in Amsterdam, Germany. HUB 1922 displayed Rudolf’s latest selection of chemical auxiliaries for fashion and function of garment processing.
HUB 1922 is a new project of Rudolf’s sophisticated and conscious chemistry. The project is based on three concepts. Odyssey, a voyage through textures and innovation, softness, comfort and signature hand-feels; Shelter, performance inspired by natural models for urban protection and for much reduced domestic washing; and Memoflex, a modern-day miracle preventing denim from sagging and bagging, a truly denim Botox that shows improved quality on many stretch fabrics.
It is interesting to mention here the basis of the name “HUB 1922”. The unique name HUB 1922 is based on a building which was a textile mill in 1800’s, in the village Busto Arsizio near Milan, Italy and this is the building where Rudolf has opened its fashion division.